2019 Shortlist

2 Chainz X LeBron James "Rap Or Go To The League"

Entrant Company: Def Jam Recordings

Finalist
  • Best Use of Culture, Music, or Entertainment

How does entry represent “Excellence in Engagement”?

The collaboration of Chainz and LeBron should inspire not only other artists to make these type of alignments happen for the sake of their music, but also encourage athletes in other sports (maybe not at LeBron's level of fame) to take advantage of their social followings and work on projects with other influencers. This allows both brands to simultaneously grow and make an impact.