2019 Shortlist

American Express Jersey Assurance

Entrant Company: Momentum Worldwide

Finalist
  • Best Integrated Campaign
  • Most Creative Partnership With an Athlete or Influencer
American Express Jersey Assurance

How does entry represent “Excellence in Engagement”?

American Express Jersey Assurance is the first-ever protection plan for NBA jerseys, providing an always-on, tangible benefit for all NBA fans. In a league with as much player turnover as the NBA, Jersey Assurance turns a fan pain point, into a proof point for the brand, showcasing “The powerful backing of American Express” in a meaningful way. In essence, Jersey Assurance allows fans to be fans, by being able to purchase their favorite NBA player’s jersey with confidence.

Credits

  • Hallie Murdock ‐ Momentum Worldwide
  • Samantha Nesto ‐ Momentum Worldwide
  • Robert Mulligan ‐ Momentum Worldwide
  • Richard DiFuria ‐ Momentum Worldwide
  • James Barrett ‐ Momentum Worldwide
  • Christie Kim ‐ Momentum Worldwide
  • Bob Tallman ‐ Momentum Worldwide
  • Ron Beach ‐ Momentum Worldwide
  • Greg Tatum ‐ Momentum Worldwide
  • Dane Jensen ‐ Momentum Worldwide
  • Marcelo Ramirez ‐ Momentum Worldwide
  • Bharat Kumar ‐ Momentum Worldwide
  • Ian Fettinger ‐ Momentum Worldwide
  • Spring Clinton ‐ Momentum Worldwide
  • James Robinson ‐ Momentum Worldwide
  • Christine Shoaf ‐ Momentum Worldwide
  • Omid Farhang ‐ Momentum Worldwide