2019 Shortlist

American Express Super Rally

Entrant Company: Momentum Worldwide

Winner
  • Best Use of Technology
American Express Super Rally

How does entry represent “Excellence in Engagement”?

Super Rally offered fans a unique take on tennis. The game allowed players to go beyond augmented reality and play tennis in a way that connected the digital and physical worlds. It was designed to be accessible to fans of all ages, regardless of skill level. Each fan was able to have their own personalized experience, thanks to real-time calculations from the racket’s HTC Vive precision tracker. Based on their gameplay, players would receive audio tips from Venus Williams to help them adjust their swing, creating a one-of-a-kind game session.

Credits

  • Robert Mulligan ‐ Momentum Worldwide
  • Liz McClure ‐ Momentum Worldwide
  • Kassandra Pollard ‐ Momentum Worldwide
  • Teo Bazgu ‐ Momentum Worldwide
  • Oscar Ma ‐ Momentum Worldwide
  • James Barrett ‐ Momentum Worldwide
  • Matt Bogard ‐ Momentum Worldwide
  • Christie Kim ‐ Momentum Worldwide
  • Harun Zankel ‐ Momentum Worldwide
  • Julie Ho ‐ Momentum Worldwide
  • Richard DiFuria ‐ Momentum Worldwide
  • Bob Tallman ‐ Momentum Worldwide
  • Abby Zimmerman ‐ Momentum Worldwide
  • Pooja Daphtary ‐ Momentum Worldwide
  • Bobby Fata ‐ Momentum Worldwide
  • James Gavigan ‐ Momentum Worldwide
  • Joe Gourley ‐ Momentum Worldwide
  • Mike Clarke ‐ Momentum Worldwide
  • Ariana Murphy ‐ Momentum Worldwide
  • Scott Kevy ‐ Momentum Worldwide
  • Marcelo Ramirez ‐ Momentum Worldwide
  • Bharat Kumar ‐ Momentum Worldwide
  • Dane Jensen ‐ Momentum Worldwide
  • Courtney Ridenhour ‐ Momentum Worldwide
  • James Schechter ‐ Momentum Worldwide
  • Caitlin O'Connel ‐ Momentum Worldwide
  • Heather Salkin ‐ Momentum Worldwide
  • Christine Shoaf ‐ Momentum Worldwide
  • David Chamberlain ‐ Momentum Worldwide
  • Omid Farhang ‐ Momentum Worldwide