2019 Shortlist

Artificial Intelligence = Athlete Insights

Entrant Company: Miro AI

Finalist
  • Best Use of Technology

How does entry represent “Excellence in Engagement”?

We are breaking down the barriers that limited marketers to sales data, clipboard counting, and post-event surveys. Now, the endurance sport industry has a simple tool to accurately measure individual and aggregate consumer preferences in the real world. This improves the ROI for marketing campaigns, increases customer engagement, and arms events with critical data to drive sponsorships/experiences. Using Miro's unique data set, we are developing even more opportunities for events/brands to create targeted marketing campaigns, validate marketing spend, and develop custom event activations.

Credits

  • Evan Kroft ‐ Miro AI
  • Jamie Wilde ‐ Miro AI
  • Taylor Host ‐ Miro AI