2019 Shortlist

Behind the Scenes with the Storytellers: New York Jets

Entrant Company: Libris by PhotoShelter

Finalist
  • Best Original Content or Programming
Behind the Scenes with the Storytellers: New York Jets

How does entry represent “Excellence in Engagement”?

This video highlights how the Jets are setting a gold standard in fan engagement. They are moving photos from the field to social media in seconds. Now, fans can see and share an iconic photo of the winning touchdown as soon as it happens. The New York Jets are beating the competition and getting their photos out first. Their fans know they can turn to the Jets social media channels to get timely, relevant content that no other outlet is sharing.

With this workflow, they have cracked the code: now, they control their own story. This video is creating a ripple effect in professional sports and inspiring other teams rethink how they engage fans with photography during games. After watching the video, hundreds of people have taken steps (watched a webinar, downloaded a guide, requested a demo of Libris, contacted the Jets’ photographer) toward adopting the Jets’ real-time photo workflow.

Credits

  • Kristin Twiford ‐ Libris by PhotoShelter
  • Deborah Block ‐ Libris by PhotoShelter
  • Yoav Guttman ‐ Libris by PhotoShelter
  • Scott Fedonchik ‐ PhotoShelter
  • Dan Szpakowski ‐ New York Jets
  • Rael Enteen ‐ New York Jets