Entrant Company: Chicago Bulls
“Home” generated 408,000 views across Facebook, Twitter, Instagram and YouTube. It is the strongest performing episode to date on YouTube, generating more than 125,000 views, outperforming the next highest viewed Run With Us on YouTube by more than 50,000 views. Overall, Run With Us content has generated nearly four million organic video views to date. The Run With Us series – both the content and the way the team rolls out each episode – has helped the Bulls tell the team’s story and has kept fans engaged and returning for more content throughout two up and down seasons. Fans consistently laud Run With Us for its authenticity, and the team monitors fan reaction to each episode to gauge interest levels and get ideas for new storylines.