How Does This Individual Represent “Excellence in Engagement”?

Teenage Olympic snowboarding sensation Chloe Kim captured the hearts—and stomachs—of viewers all over the world throughout the 2018 Winter Olympics. When she fired off a tweet about being “hangry” halfway through her halfpipe competition in February, she had 20K followers. Within 90 minutes, her audience had grown sixfold instantly turning her relatability into marketability. She now has over 700K followers on Instagram and 300K on Twitter. Between her ice cream cravings and her admission of being a Belieber (a Justin Bieber devotee), Kim has built a base of fans who admire her authenticity, sincerity, and foodie qualities—and who genuinely want to be her BFF.

Chloe Kim's Engaging Content

Wish I finished my breakfast sandwich but my stubborn self decided not to and now I'm getting hangry

— Chloe Kim (@ChloeKim) February 13, 2018

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"So what's your training diet like"

A post shared by Chloe Kim (@chloekim) on Dec 21, 2017 at 11:35am PST