2019 Shortlist

DAZN Surpasses 295 Million Facebook Video Views

Entrant Company: Grabyo, DAZN

Finalist
  • Outstanding Use of Facebook

How does entry represent “Excellence in Engagement”?

Sports fans are always looking for new and enhanced viewing experiences. They are receptive to innovation and when something works, they embrace it. A cornerstone of any sport is the communities that lie within it. From teams to athletes, to entire leagues or federations, sports fans want to come together to experience sport and discuss every aspect of every game.

DAZN’s focus on bringing sports fans together to watch video, no matter where they are or how they are watching, is the future of sports consumption. Sports fans in particular, want to have their say in the opinion-based world of sport. Providing a live-forum within the viewing experience combines the popular radio or TV ‘phone in’ with the actual content itself. Across any device, fans will expect the same experience, that can be seamlessly transitioned from smartphones to laptops, to TV. They’ll want to share with friends everywhere, instantly.

Credits

  • Paige Rigas ‐ Grabyo
  • Scott Lunn ‐ Grabyo
  • Matt Ferrara ‐ Grabyo
  • Reda Maher ‐ DAZN