2019 Shortlist

Double Clásico

Entrant Company: beIN SPORTS USA, VMLY&R Miami

Finalist
  • Best Multi-Platform Campaign
Double Clásico

How does entry represent “Excellence in Engagement”?

Integrating design with purpose, we achieved a click-through rate (CTR) that was 350% higher than our benchmark of .04%. With engaging and relatable content, our Video Completion Rate (VCR) benchmark was surpassed by 100%, while social engagement rates in both English and Spanish beat benchmarks by 20 points.

Credits

  • Juan Ochoa ‐ beIN SPORTS
  • Cesar Hernandez ‐ beIN SPORTS
  • Juan Di Polo ‐ beIN SPORTS
  • Carlos Casado ‐ beIN SPORTS
  • Alex Villada ‐ beIN SPORTS
  • Michelle Rodriguez ‐ beIN SPORTS
  • Edgar Gomez ‐ beIN SPORTS
  • Omar Saavedra ‐ beIN SPORTS
  • Adriana Diaz ‐ beIN SPORTS
  • Karina De Armas ‐ beIN SPORTS
  • Julian Roca ‐ VMLY&R
  • Susana Santacoloma ‐ VMLY&R
  • Andrea Lopez ‐ VMLY&R
  • Alicia Talavera ‐ VMLY&R
  • Kaitlin Castillo ‐ VMLY&R
  • Federico Hauri ‐ VMLY&R
  • Ricardo Chuecos ‐ VMLY&R
  • Cristian Duran ‐ VMLY&R
  • Jorge Calvo ‐ VMLY&R
  • Vivian Zaldivar ‐ VMLY&R
  • Felipe Suarez ‐ VMLY&R
  • David Muñoz ‐ VMLY&R
  • Abel Peña ‐ VMLY&R
  • Nicolas Fernandez ‐ VMLY&R