2019 Shortlist

The Drone Racing League

Entrant Company: The Drone Racing League

Finalist
  • Best Use of Immersive Media
The Drone Racing League

How does entry represent “Excellence in Engagement”?

First person view (FPV) drone cinematography is one of the most rapidly growing forms of content on YouTube and Instagram. Freestyle flights by DRL pilots Nurk and Gab707 often exceed 1MM views on these channels. While traditional camera drones are passive, FPV drones are active. Fast, agile and aggressive, DRL’s proprietary and custom-built racing drones immerse fans straight into the action, capturing competition and speed like never before.

Brands like Swatch and Cox Communications are already partnering with DRL to leverage their FPV drones to create innovative, immersive content for their fans -- Swatch for their 2018 global commercial spot, “Time to Fly”, and Cox for their 2018 national campaign, “Wifi at the Speed of Flight.” In the next few years, we will begin to see more sports marketers integrating DRL’s FPV drones into their media capture plans to bring fans closer to athlete-performance than ever.