2019 Shortlist

Face to Face

Entrant Company: LaLiga

Finalist
  • Best Original Content or Programming
Face to Face

How does entry represent “Excellence in Engagement”?

The viewership and strong pickup from major sports platforms, particularly during a dramatic week in the Champions league, emphasizes represents “Excellence in Engagement,” validating both the power of the stories we have to tell and the way in which we are telling them. Most notably, the largest concentration of viewership (nearly 10%) came from California, outperforming viewership in Mexico City, which showcased not only the size but the passion of our American fans.

These numbers are inspiring for the soccer industry as a whole as they reinforce soccer’s growth in the U.S., showcasing a domestic community that is eager for content tailored to their interests. The successful launch of Face to Face validates our content strategy and approach to the U.S. market, inspiring us to continue to find ways to connect with the a variety communities in North America and uncover unique stories that resonate with our fans.

Credits

  • Adrian Segovia ‐ LaLiga