2019 Shortlist

Focus On

Entrant Company: Bose

Finalist
  • Best Integrated Campaign
Focus On

How does entry represent “Excellence in Engagement”?

Branded social media content across Bose alliances benefited from a unified #FocusOn campaign message, increasing fan engagement rates by a full percentage point across all platforms versus generic brand content. This is an example of using a balanced partnership portfolio to reach diverse target segments and global markets while maintaining a singular, simple brand message that provides a consistent framework for storytelling across different categories and partnerships. We expect Bose’s method of using a data driven portfolio selection process and comprehensive, targeted media strategy to continue to reach customers and increase market share.

Credits

  • Amanda Hunt ‐ CAA Brand Consulting
  • Josh Wachtler ‐ CAA Brand Consulting
  • Maddi Mobley ‐ CAA Brand Consulting
  • Ali Gallagher ‐ CAA Brand Consulting
  • Courtney Tincher ‐ Bose
  • Hope St. Clair ‐ Grey NY
  • Jeff Stamp ‐ Grey NY
  • Andrei Juradowitch ‐ Bose
  • Mike Davis ‐ Bose
  • Abbe Novack ‐ Bose
  • Mark Kudsi ‐ Bose
  • Ian McGibbon ‐ Bose
  • John Tonkes ‐ Bose
  • Tony Costa ‐ Bose
  • Alex Smith ‐ Bose
  • Josh Glasheen ‐ Bose
  • Nichole Hynes ‐ Bose
  • Mick O'Brien ‐ Bose