2019 Shortlist

Gritty

Finalist

Best Parody or Comedy Account

How Does This Individual Represent “Excellence in Engagement”?

When the Philadelphia Flyers debuted a giant, fluffy, and ugly orange monster late last year as their new mascot, the internet instantly had a heart attack. The googly-eyed mascot quickly gained national media attention and an international following, generating 5 billion impressions worth an estimated $151M in earned media.

Gritty’s true grit won hearts and timelines through his jabs at Kim Kardashian, temper tantrums involving stuffed sharks, and self-nomination for TIME Magazine’s Person of the Year. Now a meme regularly used by millions, he’s a source of comic relief that the internet needed and embraced as a staple of the positivity social media has the potential to generate when put to good use.

Gritty's Engaging Content

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