Best Parody or Comedy Account
When the Philadelphia Flyers debuted a giant, fluffy, and ugly orange monster late last year as their new mascot, the internet instantly had a heart attack. The googly-eyed mascot quickly gained national media attention and an international following, generating 5 billion impressions worth an estimated $151M in earned media.
Gritty’s true grit won hearts and timelines through his jabs at Kim Kardashian, temper tantrums involving stuffed sharks, and self-nomination for TIME Magazine’s Person of the Year. Now a meme regularly used by millions, he’s a source of comic relief that the internet needed and embraced as a staple of the positivity social media has the potential to generate when put to good use.
I’ve since been ejected. pic.twitter.com/6ims2CQpsc— Gritty (@GrittyNHL) February 24, 2019
Goodnight, internet. pic.twitter.com/gx2Pbxfcds— Gritty (@GrittyNHL) September 25, 2018