Best Male Athlete on Social Media
Instagram, Twitter, YouTube, Twitch—whatever your go-to social media platform is, Juju Smith-Schuster has his fans covered. The Pittsburgh Steelers wideout continued to strengthen his brand both on and off the field in 2018 through his playful personality and real-time reactions to league chatter, making him one of the best follows during an action-packed Steelers season (and offseason). Juju is a trailblazer in finding new ways to connect with fans.
His team creates personal hype videos for his Instagram every week during the NFL season; he works Fortnite dances into video clips from practice (knowing it’s what the kids do these days); he vlogs like the best of Internet influencers on YouTube; and he was part of the biggest stream Twitch has ever seen (side-by-side Drake, Ninja, and Travis Scott). The average athlete’s social media channels grew by an average of 14.9% last year, but Juju’s channels grew by a jaw dropping 207.5% in the same span. It’s hard to argue with the evidence.
Miss you, love 💝🏈😭 pic.twitter.com/BbdClDI6rf— JuJu Smith-Schuster (@TeamJuJu) January 7, 2019