Entrant Company: Hertha BSC
Even though there was only one single fan who was awarded with the “Lifetime Tattoo Ticket” the social media campaign engaged the whole fanbase and provided them with the perfect stage to shine. Through the whole application process on social media the fans interacted with Hertha Berlin and with the football world in the best way they know – in their one language of passion and love for one club.
They were able to share their deepest love stories and their special moments with the online community and thereby they became symbols of loyalty themselves. The whole communication and interaction through the campaign was determined by the fans as the core message “loyalty” came from the bottom of the supporter’s heart and was delivered to them by those who they adore – like Hertha legend Andreas “Zecke” Neuendorf.