2019 Shortlist

Minnesocial: The Minnesota Vikings Fan-Focused Gameday

Entrant Company: Tagboard

Finalist
  • Best Engagement Through a Live Event
Minnesocial: The Minnesota Vikings Fan-Focused Gameday

How does entry represent “Excellence in Engagement”?

Traditionally, social media conversations happen adjacent to the live broadcast of a sporting event. By making it central to the actual broadcast, fans stay tuned in and participate in the conversation rather than just passively watching.