Entrant Company: Minnesota Timberwolves
Every year, every NBA franchise releases at least one uniform. In nearly all releases, fans are served detail photos, hype videos, and infographics breaking down all the minutiae of the jersey. In the Timberwolves’ release of the 2018-19 Prince-Inspired Nike City Edition threads, the mold was broken to bring to life Prince’s style and artistry in the form of an NBA jersey with video, social media, web design, and mobile app activation -- setting a new standard for a team’s uniform unveil. The reveal set new social media and web traffic records for the franchise, as well as led the entire NBA in engagement at a time when every team unveiled its City Edition uniform.