2019 Shortlist

Purple Reign

Entrant Company: Minnesota Timberwolves

Winner
  • Best Multi-Platform Campaign
Purple Reign

How does entry represent “Excellence in Engagement”?

Every year, every NBA franchise releases at least one uniform. In nearly all releases, fans are served detail photos, hype videos, and infographics breaking down all the minutiae of the jersey. In the Timberwolves’ release of the 2018-19 Prince-Inspired Nike City Edition threads, the mold was broken when they bring to life Prince’s style and artistry in the form of an NBA jersey with video, social media, web design, and mobile app activation -- setting a new standard for a team’s uniform unveil. The reveal set new social media and web traffic records for the franchise, as well as led the entire NBA in engagement at a time when every team unveiled its City Edition uniform.

Credits

  • Taylor Nardinger ‐ Minnesota Timberwolves
  • Kyle Ratke ‐ Minnesota Timberwolves
  • Shahbaz Khan ‐ Minnesota Timberwolves
  • Cody Sharrett ‐ Minnesota Timberwolves
  • Sam Flood ‐ Minnesota Timberwolves
  • Noah Ferche ‐ Minnesota Timberwolves
  • Lindsay Milne ‐ Minnesota Timberwolves
  • Erik Nelson ‐ Minnesota Timberwolves
  • Mike Grahl ‐ Minnesota Timberwolves