2019 Shortlist

Minnesota Vikings and 3M Light Up U.S. Bank Stadium Purple

Entrant Company: Minnesota Vikings

Finalist
  • Most Creative Partnership Without an Athlete or Influencer
Minnesota Vikings and 3M Light Up U.S. Bank Stadium Purple

How does entry represent “Excellence in Engagement”?

Instead of tying a partner into an execution that was already taking place in the stadium on gameday, our teams collectively decided to create an opportunity from scratch that featured an innovative product in 3M. Because the product integration was so seamless, we were able to create a memorable, spine-tingling experience.

Credits

  • Meghan Fors ‐ Minnesota Vikings
  • Jen Tomashek ‐ Minnesota Vikings
  • Zach Royse ‐ Minnesota Vikings
  • Felicia Johnson ‐ Minnesota Vikings
  • Mike Huiras ‐ Minnesota Vikings
  • Darius Smith ‐ Minnesota Vikings
  • Greg Bostrom ‐ Minnesota Vikings
  • Nicholas Lowry ‐ Brand Ink
  • Collin Hummel ‐ 3M
  • Katie Pluff ‐ Minnesota Vikings
  • Tanya Dreesen ‐ Minnesota Vikings