2019 Shortlist

Skol Scribbles

Entrant Company: Minnesota Vikings

Finalist
  • Outstanding Use of Snapchat
  • Best Activation to Reach Young Fans

How does entry represent “Excellence in Engagement”?

Skol Scribbles takes fan interaction and inspiration to a new level. Every Tuesday, fans were expecting the stories to show up so they could put their creativity to the test. Dozens of submissions were received from fans every week. Fans were excited to see their work on our social platforms and continued to follow along all season. Fans became an integral component in Vikings social media every Tuesday during the season.

Credits

  • Jacqui Collins ‐ Minnesota Vikings
  • Zach Royse ‐ Minnesota Vikings
  • Felicia Johnson ‐ Minnesota Vikings
  • Scott Kegley ‐ Minnesota Vikings
  • Evan Garber ‐ EMGARBER