Entrant Company: Yahoo Sports, Complex Media
We set out to create a show that represented a change in the way we consume sports content and make it more digestible for a younger demographic. We didn’t want to do just a “live show”, or just a “social show”, so we did both. This show was the first of its kind, pulling back the curtain on what really happens on the field, in the locker room and the front office from an outspoken ex-Pro Bowler.
It also added the entertainment and pop culture aspect that has become an essential part of sports and its top-tier athletes. Guests spanned all disciplines; Music: The Dream, Action Bronson, Big Boi, Jay Rock; Actors/Comedians: Matt Walsh, Adam Pally, Amanda Seales, Josh Duhamel; Influencers: Itbihaj Muhammed, The Fat Jewish, DC Youngfly; Athletes: DeAndre Jordan, Chad Johnson, Deontay Wilder, Von Miller, April Ross, Travis Kelce.