2019 Shortlist

NASCAR Playoffs AR Experience

Entrant Company: NASCAR

Finalist
  • Best Use of Immersive Media
NASCAR Playoffs AR Experience

How does entry represent “Excellence in Engagement”?

While AR portals have been used in the past, no one has delivered this as a branded experience at this scale. Through our partnership with Coca-Cola, we were able to transport fans into victory lane as Joey Logano (a Coke driver) wont he 2018 NASCAR Championship in Miami. Our friends at Coke did a phenomenal job activating this campaign, even including a call-to-action in a full-page USA Today ad the next day. Through innovation, partner value and fan engagement, we feel this sets the bar for the industry.

Credits

  • Ryan Yow ‐ Omnigon
  • Ben Cooper ‐ NASCAR
  • Justin Burrows ‐ NASCAR