Entrant Company: NASCAR
While AR portals have been used in the past, no one has delivered this as a branded experience at this scale. Through our partnership with Coca-Cola, we were able to transport fans into victory lane as Joey Logano (a Coke driver) wont he 2018 NASCAR Championship in Miami. Our friends at Coke did a phenomenal job activating this campaign, even including a call-to-action in a full-page USA Today ad the next day. Through innovation, partner value and fan engagement, we feel this sets the bar for the industry.