2019 Shortlist

NBA 2K League

Entrant: NBA 2K League

Finalist
  • Best Engagement Through Esports & Gaming
NBA 2K League

How does this represent “Excellence in Engagement”?

Reflecting the optimism and appeal of the league, all 17 teams secured more than 90 partnerships in season one. Another indicator of the league’s success and growing popularity is expansion. It was announced in August 2018 that four new teams would be joining the league for season two, bringing the total number of teams to 21. Additionally, the league and its 21 teams now have more than 1.8 million combined followers on social media platforms (Facebook, Twitter, Instagram). League content has generated more than 152 million video views across all of its social media platforms (Facebook, Twitter, Instagram, Twitch and YouTube).