2019 Shortlist

2018 NBA Draft Social Circuit

Entrant Company: NBA

  • Best Event-Based Activation
2018 NBA Draft Social Circuit

How does entry represent “Excellence in Engagement”?

Historically, the NBA’s social media stop executions have been captured back-of-house in private settings. This activation represents the NBA’s first-ever stop that was fan-facing in-arena and on-broadcast. The NBA will continue to iterate and innovate off this execution, in order to better integrate and blend social into the very fabric of our events.