2019 Shortlist

@NBA x UnitedMasters

Entrant Company: NBA

Finalist
  • Best Use of Culture, Music, or Entertainment

How does entry represent “Excellence in Engagement”?

This work will continue to drive our music partnerships forward as we seek to deepen engagement around the overlap between music and basketball. We are excited to find new ways to integrate music with our content (i.e. players’ favorite tracks playing over their highlights, etc.). This work can inspire other brands that are exploring influencer and music partnerships to innovate their storytelling.