2019 Shortlist

#NBATwitteris…

Entrant Company: Twitter

Finalist
  • Best Original Content or Programming
#NBATwitteris…

How does entry represent “Excellence in Engagement”?

The #NBATwitter community connects influencers, athletes and fans that intersect sports, lifestyle, hoops, sneakers, fashion, media and music. This vibrant and often hilarious community drives commentary about the latest players, games, trades, memes and banter through unique perspectives, voices and tones. This campaign was designed to speak directly to the community, and celebrate their amazing engagement on a daily basis!

Credits

  • TJ Adeshola ‐ Twitter
  • Brittany Cranston ‐ Twitter
  • Ryan Brown ‐ Twitter