2019 Shortlist

NFL Throwback

Entrant Company: NFL

Winner
  • Outstanding Use of Instagram
NFL Throwback

How does entry represent “Excellence in Engagement”?

Our follower base is perhaps the most engaged in all of sports media.

Our strategy proves that brands can satisfy sports fans' short attention spans with exciting highlights while also providing deeper storytelling in comments for those who want to spend more time with the content.

And as for evidence that the industry has taken notice, look no further than this: on Opening Day this spring, MLB launched its own historical content page.

Credits

  • Mike Gallegos ‐ NFL
  • Justin Goldman ‐ NFL
  • Colin Huber ‐ NFL
  • Nick Toney ‐ NFL
  • Scott Koppenhaver ‐ NFL
  • Bryndon Minter ‐ NFL
  • Logan Rhoades ‐ NFL
  • Justin Anderson ‐ NFL
  • Daniel Cohen ‐ NFL
  • Mickey Conroy ‐ NFL
  • Ruth Wels ‐ NFL
  • Dave Feldman ‐ NFL
  • Bryce Gustafson ‐ NFL
  • Jordan Dolbin ‐ NFL
  • AJ Curry ‐ NFL
  • Scott O'Malley ‐ NFL
  • Kaveh Kaghazi ‐ NFL
  • Matt Cummings ‐ NFL
  • Benjamin Gallagher ‐ NFL