2019 Shortlist

NHL's Jason Zucker Co-Designs for a Cause

Entrant Company: Lola Pro Sports Marketing

Finalist
  • Most Creative Partnership With an Athlete or Influencer
NHL's Jason Zucker Co-Designs for a Cause

How does entry represent “Excellence in Engagement”?

Creating authentic partnerships - This campaign embodies what it means for a brand to truly collaborate with an athlete. The campaign was successful because Jason was involved in every step, from the brainstorm process to design creation.

This campaign shows other brands and athletes the value of finding a partner who aligns with your mission, vision and values. Connecting with fans - Fans today want to feel like they know the individual, not just the athlete. Providing fans an opportunity to support a cause close to Jason's heart and also walk away with an item he personally designed was a unique experience. Giving back to the community - In today’s social media-focused world, the public is exposed to thousands of messages every day. In order to stand out among fans, it was important to give the consumer a worthy cause to support.

Credits

  • Randi Cooper ‐ UNRL
  • Derek Cooper ‐ UNRL
  • Jake Hoffman ‐ UNRL
  • Joe Koezly ‐ UNRL
  • Brandon Poliszuk ‐ UNRL
  • Alex Podorov ‐ UNRL
  • Kal Sorensen ‐ UNRL
  • Mackenzie Saad ‐ UNRL
  • Jake Omodt ‐ Lola Pro Sports Marketing
  • Becca Bijoch ‐ Lola Pro Sports Marketing
  • Dave Puente ‐ Dave Puente Photography
  • McKenzie Gernes ‐ Lola Pro Sports Marketing
  • Michael Jordan ‐ UNRL