Even for fans who aren’t familiar with gaming at all, chances are they know the name Ninja. Now known best for his Fortnite streams, Tyler “Ninja” Blevins began his journey to pop culture icon through battle royale games. He grew his channel a whopping 250% in 2017 only to top himself a year later. In 2018, he set the Twitch record for a single individual stream while hosting Drake, Travis Scott, and Juju Smith-Schuster for a Fortnite game that turned him into a household name.
With a record-breaking follower count of 14 million on Twitch and fans that flock to watch/discuss his every move around the clock, the broader sports & entertainment industries started to take notice. He has since become the first professional gamer to be featured on the cover of “ESPN the Magazine,” made a cameo in a Super Bowl spot, and was named to TIME’s 100 Most Influential People list.