2019 Shortlist

The Overwatch League World Class Ecosystem

Entrant Company: Activision Blizzard

Finalist
  • Best Engagement Through Esports & Gaming
The Overwatch League World Class Ecosystem

How does this represent “Excellence in Engagement”?

The Overwatch League has helped bring eSports to a mainstream audience, creating an environment akin to traditional sports experiences for spectators, players and partners. One of the key larger issues within the eSports industry is removing the stigma of the average person not understanding or caring about professional gaming. However, based on the performance of the league on both traditional broadcast and digital channels, as well as the continued discussions of expansion prior to the second season in 2019, it’s clear that the League has positioned itself perfectly to create that crossover effect.