Entrant Company: PointsBet, North 6th Agency
Bettors and sports fan alike were affected by what turned into a social and cultural phenomenon. By staying in-tune with their customer base, a majority of whom are sports fans, PointsBet was able to provide clarity and value to those who felt puzzled and cheated. In addition to this, the clip was referenced several times by publications and broadcast stations as a declaration to the unfair call originally made, resonating well beyond the customer base. This campaign raises the bar for the industry for many reasons, chief among them is customer service. With a crowded market, sportsbooks are battling for a finite amount of customers. How PointsBet is setting itself apart is by providing the most amount of value to its customers, by backing the bettor.