2019 Shortlist

Premier League: Extra Time

Entrant Company: NBC Sports Group

Finalist
  • Outstanding Use of Snapchat
Premier League: Extra Time

How does entry represent “Excellence in Engagement”?

This series clearly shows a loyal, passionate hunger from Generation Z for Premier League content in the United States. While outlets like Overtime and House of Highlights have done an incredible job with Big 4 sports, this series engaged a completely underserved audience in a fresh, exciting manner. Most importantly, it showcases how a digital series can serve as a key cog and creative incubator of a massive ecosystem like NBC Sports’ Premier League coverage.

Credits

  • Francis Maxwell ‐ Premier League:Extra Time