2019 Shortlist

Rookies Drawing Logos

Entrant Company: NFL

Finalist
  • Best Multi-Platform Campaign
Rookies Drawing Logos

How does entry represent “Excellence in Engagement”?

As most of our fandom are avid fans, they often come to the NFL for hard news, stats, and highlights. Therefore, it is sometimes challenging to get them to engage with more casual, light-hearted content. Upon seeing this success, it is clear that it IS possible to create content that focuses on player personalities AND performs well across multiple digital platforms. We hope this is a big leap forward for the industry as a reminder that showcasing player personalities pays off and will lead to more engagement with content surrounding these players in the future.

Credits

  • Deanna Hjerling ‐ NFL
  • David Feldman ‐ NFL
  • Todd Metcalf ‐ NFL
  • Ben Orell ‐ NFL
  • AJ Curry ‐ NFL