2019 Shortlist

Rugby World Cup Sevens

Entrant Company: CSM

Finalist
  • Best Event-Based Activation
Rugby World Cup Sevens

How does entry represent “Excellence in Engagement”?

By embracing our 2018 mantra, "The Year of the Brave," and building long-term partnerships, the Rugby World Cup Sevens was launched as a platform to engage a fans and give brands a top platform for authentic experiences. The Rugby World Cup Sevens reimagined the fan experience by challenging the conventional ways of producing and marketing the event to brands and fans and introducing a global event to the United States.

"San Francisco 2018 will be remembered as one of the great rugby events – a ground-breaking and special tournament that furthered the reach of rugby in the USA and around the world. It had everything – world-class rugby sevens, an energetic and engaged audience, a superb venue and a wonderful atmosphere. It was certainly the best-attended rugby event ever in the USA, and the most innovative and digitally-engaged global sevens event." – Bill Beaumont, World Rugby Chairman

Credits

  • Brooke Destefani ‐ CSM
  • Jay Howard ‐ CSM
  • Vanessa Taveras ‐ CSM
  • Matt Grandis ‐ CSM
  • Avery Decker ‐ CSM