2019 Shortlist

SAP GM School

Entrant Company: Momentum Worldwide

Finalist
  • Best Branded Content or Series
  • Most Creative Partnership Without an Athlete or Influencer

How does entry represent “Excellence in Engagement”?

Short-form branded content is common, but by thinking outside the box, SAP was able to turn its NBA partnership into something truly innovative. Not only did we break all expectations of length and scope, we also offered real fans a truly once-in-a-lifetime opportunity to break into an extremely exclusive industry. With real challenges and stakes, we were able to create authentic entertainment that went beyond the label “branded content.”

At the same time, we pushed reality television in a new direction: sports. While fields like music, fashion and food have all been explored by challenge shows before, GM School brought the format to a new genre with a new fanbase.

Credits

  • Gavin Gill ‐ Optimum Sports
  • Rob Calderoni ‐ Optimum Sports
  • Jared Merrell ‐ Optimum Sports
  • Greta Rosenblum ‐ Fleishman-Hillard
  • Katrina Stern ‐ Fleishman-Hillard
  • Steve Hickok ‐ Fleishman-Hillard
  • Everett Paitchel ‐ Momentum Worldwide
  • Sarah Ax ‐ Momentum Worldwide
  • Marissa Weseloh ‐ Momentum Worldwide
  • Sandra Yang ‐ Momentum Worldwide
  • Matt Belanger ‐ Momentum Worldwide
  • Aleigh Huston-Lyons ‐ Momentum Worldwide
  • Abbie Baehr ‐ Momentum Worldwide
  • Shanan McKeaney ‐ Momentum Worldwide
  • Brian Koenigsberg ‐ Momentum Worldwide
  • Noah Pollock ‐ Momentum Worldwide
  • Nicole Gabrielle ‐ Momentum Worldwide
  • Michael Costa ‐ Momentum Worldwide
  • Gregory Weber ‐ Momentum Worldwide
  • Taran Chadha ‐ Momentum Worldwide
  • Omid Farhang ‐ Momentum Worldwide