Best in Engagement for Good
With a combined 40 million followers on Twitter and Instagram, Serena Williams has achieved a lot of firsts in sports. Her athletic feats have been highly publicized and she has also become a pop culture icon (thanks to a cameo in a Beyonce music video and attending the Royal wedding). But Williams also doesn’t shy away from standing up for what’s right, using her social media channels as a platform to promote positivity and change to a global audience.
Once fearful of sharing too much of her inner dialogue, Serena opened up and voiced her support of the Black Lives Matter movement after writing about her concerns for her nephew in a Facebook post that was liked by 127K. Her fans responded by asking for more. Since giving birth to her daughter, she’s also become a voice for mothers facing issues ranging from emergency C-sections to postpartum depression, and as a board member of SurveyMonkey, she collected research on what her followers felt the hardships of parenting are in the 21st century.
As Serena continues to take a stand on the double standards in tennis, she has cemented her status as a beacon of light for millions of fans who consider her an inspiration and a friend.
Sometimes I just have to tell myself, “Baby I got you.” Don’t forget to believe in YOU.
— Serena Williams (@serenawilliams) March 7, 2019
🎶 “Baby I Got You” by @DriaMusic pic.twitter.com/IRSiUVgwpo