2019 Shortlist

Showtime Sports: Wilder vs. Fury

Entrant Company: SHOWTIME

Finalist
  • Outstanding Use of Snapchat

How does entry represent “Excellence in Engagement”?

SHOWTIME worked with Snapchat to facilitate three user-generated “Our Stories.” These stories allowed fans to get a behind-the-scenes look of Deontay Wilder’s training camp in Alabama, the pairs best trash talk during their 3-city press tour, and fight night.

The coverage of Wilder vs. Fury was unique because is resonated across audiences. A broad range of social assets were produced with the intention of hitting a variety of groups in the sports community. Through Snapchat SHOWTIME Sports® gave fans a steady flow of content to consume on the platforms.

SHOWTIME believes the work they completed with Snapchat was influential in the success of the event and is planning on partnering with them on SHOWTIME Boxing events in the future.

Credits

  • Courtney Maag ‐ Showtime Networks
  • Rich Crisol ‐ Showtime Networks
  • Matt Snyder ‐ Showtime Networks
  • Brian Dailey ‐ Showtime Networks