2019 Shortlist

The Grind

Entrant Company: Canadian Football League

Finalist
  • Best Original Content or Programming
The Grind

How does entry represent “Excellence in Engagement”?

Not only were we able to inspire fans with exclusive behind-the-scenes access to our players and our host Brodie’s adventures, we challenged them to get inspired but stay accountable through our Twitter challenge. We regularly engaged those checking in with the challenge on all social channels.

Credits

  • Brodie Lawson ‐ CFL
  • Rob Hynes ‐ CFL
  • Kyle Scott ‐ CFL
  • Kelly Shouldice ‐ CFL
  • Robbie Abrahamson ‐ CFL
  • Jonathan Rubinoff ‐ CFL