2019 Shortlist

What He Looks Like

Finalist

Best Parody or Comedy Account

How Does This Individual Represent “Excellence in Engagement”?

This meme account—popularized through the Looks Like Game on The Dan Le Batard Show (and Tim Kurijan’s hilarious reaction to hearing what Andy Reid looks like during his weekly appearance on the show)—keeps audiences of all ages laughing on Twitter. With the help of incredibly detailed, fan generated-submissions, What He Looks Like compares real-life photos of athletes, coaches, and media personalities to brutally honest portrayals of people and objects in oddly accurate circumstances. The account has 119K followers and counting in 2019 and has inspired numerous sub-Reddits.

What He Looks Like's Engaging Content

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