2019 Shortlist

#zLAtan

Entrant Company: LA Galaxy

Finalist
  • Best Integrated Campaign
  • Best Social Media Campaign
#zLAtan

How does entry represent “Excellence in Engagement”?

Utilizing the signing of Zlatan Ibrahimovic, the LA Galaxy captured the attention of the world. In sum: A video with a live lion, saying "You're Welcome" in the city's biggest paper to the entertainment capital of the world and a public relations effort that earned more media attention than most Major League Soccer teams earn over the course of their existence.

Credits

  • Brendan Hannan ‐ LA Galaxy